Web presentation and design

 In chapter 11, an important aspect I picked out was picking the right website tool for what you are trying to display. If you are creating a website that is based around video and has many examples of video, then you ought to understand the basics of how to highlight that with your website designer. The chapter talks about how all website tools are not the same. Some have better applications for certain scenarios. If you are creating a website that is all about art and design, then you must pick a website designer that priorities your art. However, if you are trying to make a website that is trying to sell products, its especially important you do not make it too complicated. Another important aspect that was crucial also in our curation projects was the LoD. You want to ensure you are using subjects that can be searched through academic-approved definitions. While slang is cool, you want people to be able to find the information you are trying to display in the sea of the internet. LoD, could look like using terms from the Getty archive, just like how I attached Japanese culture to the culture tab on JSTOR in the curation project. Chapter 12 basically focuses on the backend of the content you are using. As much as we all wish we could copy and paste whatever we want. There are rules behind the content you use, especially in a commercial or professional setting. The work that other people create is their intellectual property and you need to get their permission to use it. Therefore, when creating a website, you could argue fair use if you give them credit. However, if you are trying to sell something the creator might want a piece of your pie. It's best to make sure you get permission, or get licensed content, or you could even make a website based on all your own intellectual property.  As somebody who makes video content this issue pops up a lot when posting on YouTube. I pay for a service that licenses me music, but sometimes my videos still get flagged and I have to go through an appeal process. Long story short, it is never as easy as it seems, and it is always better to use your own original content for any type of digital work you are creating.